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Privacy Policy

Effective date: 1st April 2025

Adeptus Digital Ltd ("we", "our", "us") is committed to protecting your privacy and handling your personal data responsibly and transparently, in accordance with the UK General Data Protection Regulation (UK GDPR), the Data Protection Act 2018, and, where applicable, Scots law.

This Privacy Policy explains how we collect, use, disclose, and protect your personal information when you:

  • Use our website

  • Engage with us via marketing campaigns or promotional content (including on social media)

  • Connect with us at events, such as webinars, conferences, trade shows, or networking meetups.

  • Otherwise, communicate or interact with us in relation to our services.



1. Who We Are

Adeptus Digital Ltd
Registered in England and Wales
Company Number: 16029528.
Registered Office: 86-90 Paul Street, London, EC2A 4NE.
Email: info@adeptus.digital

 
2. What Information We Collect

We may collect and process the following categories of personal data:

a. Website Usage & Online Engagement

  • IP address and browser type

  • Cookie data (see our separate Cookie Policy)

  • Pages visited and time spent on site

  • Click-through data from email or social media campaigns

b. Direct Interactions

  • Name, email address, phone number, job title, and company details

  • Enquiry details submitted via web forms, email, or phone

  • Preferences regarding our services and communications

c. Events and Networking

  • Business card information

  • Event registration details

  • Follow-up interaction notes

d. Marketing & Advertising

  • Campaign engagement metrics (opens, clicks, responses)

  • Social media usernames and associated business information where publicly available

 
3. How We Use Your Information

We use your personal data to:

  • Respond to your enquiries or contact requests

  • Deliver and improve our services

  • Send marketing and promotional communications (where consent is provided or lawful interest applies)

  • Track engagement with marketing materials for analytics purposes

  • Follow up on networking or event-based interactions

  • Maintain records for business development, compliance, and legal purposes

 
4. Lawful Basis for Processing

Our legal bases for processing your personal data may include:

  • Consent: Where you have explicitly agreed to receive marketing or communications.

  • Contractual necessity: Where processing is necessary for performance of a contract.

  • Legitimate interests: Such as business development, marketing to business contacts, and service improvement (balanced against your rights).

  • Legal obligations: Compliance with applicable UK law.

 
5. Data Sharing & Disclosure

We do not sell your personal data. We may share your data with:

  • Service providers (e.g. email platforms, CRM providers, analytics tools)

  • Event platforms or co-hosts (where you register via third-party tools)

  • Legal or regulatory authorities, if required

All third parties are required to handle your data securely and only for the specified purpose.

 
6. International Data Transfers

Where any data is transferred outside the UK (e.g., to cloud-based systems or global service providers), we ensure appropriate safeguards are in place, such as UK-approved Standard Contractual Clauses (SCCs).

7. Data Retention

We retain personal data only for as long as necessary for the purposes outlined in this policy, unless a longer retention period is required by law.

You may request deletion of your data at any time (see Section 9).

 

8. Your Rights

Under UK GDPR, you have the right to:

  • Access the personal data we hold about you

  • Request correction or deletion of your data

  • Withdraw consent (where processing is based on consent)

  • Object to or restrict certain types of processing

  • Request data portability in applicable circumstances

  • Lodge a complaint with the Information Commissioner's Office (ICO)

ICO Contact:
Website: https://ico.org.uk
Helpline: 0303 123 1113

9. How to Contact Us

To exercise any of your rights or raise a question, please contact:
Email: info@adeptus.digital
Subject: Data Privacy Enquiry

 

10. Changes to This Policy

We may update this Privacy Policy from time to time. The "Effective Date" at the top will always reflect the latest version. You are encouraged to review it periodically.